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target="_blank">會(huì)員專區(qū)</a></li> <li id="skw4iyo" class="newNavBlock"><a href="/news/ztbd/" target="_blank">專題報(bào)道</a></li> </ul> </div> </div> </div> </div> </div>  <div id="skw4iyo" class=main> <div id="skw4iyo" class=left> <div class="skw4iyo" id=artical> <div id="skw4iyo" class="theCurrent cDGray">您現(xiàn)在的位置: <a href="http://www.pjtvbandung.com/index.html">首頁(yè)</a> > <a href="http://www.pjtvbandung.com/news/">資訊</a> > <a href="http://www.pjtvbandung.com/news/hyzx/">行業(yè)資訊</a> > 正文</div> <H1 id=artical_topic>電商領(lǐng)域O2O競(jìng)合再次升級(jí) 零售業(yè)轉(zhuǎn)型加速?gòu)澋莱?/H1> <div class="skw4iyo" id=artical_sth> <P>時(shí)間：<SPAN>2016-06-27 10:02:30</SPAN> 點(diǎn)擊：<SPAN>次</SPAN><BR>來(lái)源：<SPAN>互聯(lián)網(wǎng)</SPAN> 作者：<SPAN></SPAN></P> <H5><span id="skw4iyo" class=cmt>條評(píng)論</SPAN><SPAN class=print title=打印><A onclick=javascript:print(); href="javascript:void(0);">打印</A></SPAN><span id="skw4iyo" class=forword title=收藏><A href="/e/member/fava/add/?classid=42&id=7822">收藏</A></SPAN></H5></div> <div id="skw4iyo" class=line></div> <div class="skw4iyo" id=artical_real> <p>京東和沃爾瑪21日宣布達(dá)成一系列深度戰(zhàn)略合作，電商領(lǐng)域O2O競(jìng)合再次升級(jí)。從去年的“阿蘇”到今年的“京沃”，是否預(yù)示著傳統(tǒng)零售業(yè)轉(zhuǎn)方向？零售業(yè)轉(zhuǎn)型之路在何方？</p> <p><strong>融合催生零售新生態(tài)</strong></p> <p>一個(gè)是中國(guó)最大的自營(yíng)式電商，一個(gè)是全球零售業(yè)老牌領(lǐng)軍者，據(jù)京東與沃爾瑪發(fā)布的公告，雙方將這次“聯(lián)姻”看做是“零售及電商領(lǐng)域的強(qiáng)強(qiáng)聯(lián)合”，業(yè)務(wù)互補(bǔ)“最理想的合作伙伴。”</p> <p>“在市場(chǎng)逐漸飽和的環(huán)境下，電商企業(yè)也要想辦法擴(kuò)張市場(chǎng)，而傳統(tǒng)零售業(yè)具有的一些優(yōu)勢(shì)，比如豐富的商品品類和良好的購(gòu)物體驗(yàn)，可以彌補(bǔ)電商企業(yè)的不足。”中國(guó)電子商務(wù)研究中心網(wǎng)絡(luò)零售部主任莫岱青說(shuō)。</p> <p>今年一季度，阿里平臺(tái)交易額(GMV)增長(zhǎng)24%，京東增長(zhǎng)55%，而2015年阿里第一季度(第四財(cái)季)GMV同比增長(zhǎng)40%，京東一季度增速為99%，全年GMV增長(zhǎng)78%。電商增速進(jìn)一步放緩似乎成為普遍現(xiàn)象。</p> <p>以京東與沃爾瑪合作為例，沃爾瑪強(qiáng)大的供應(yīng)鏈、豐富的產(chǎn)品品類和國(guó)外市場(chǎng)，可以促進(jìn)京東從3C產(chǎn)品向生鮮、日用百貨等擴(kuò)張，并促進(jìn)京東全球購(gòu)的發(fā)展；而京東海量的線上用戶和強(qiáng)大的當(dāng)日達(dá)物流網(wǎng)絡(luò)，將為沃爾瑪門店和山姆會(huì)員店帶來(lái)巨大的客流量，并提供更好的物流配送服務(wù)。</p> <p>專家認(rèn)為，沃爾瑪加入“京騰集團(tuán)”牽制了阿里系在電商行業(yè)的一家獨(dú)大局面，兩大巨頭各自的“聯(lián)姻”，將使得電商兩大陣營(yíng)逐漸清晰。</p> <p>傳統(tǒng)零售業(yè)的變革早已開始，對(duì)于中國(guó)零售業(yè)而言，應(yīng)考慮如何在這一生態(tài)環(huán)境中逐漸找到自己的定位。中國(guó)連鎖經(jīng)營(yíng)協(xié)會(huì)副秘書長(zhǎng)彭建真說(shuō)，越來(lái)越多的電商品牌線下開店，阿里、京東投資線下實(shí)體店足以顯現(xiàn)線下渠道的不可替代性，線下門店正成為電商生態(tài)重要組成部分。</p> <p><strong>零售業(yè)跨界融合將成主流</strong></p> <p>近年來(lái)，傳統(tǒng)零售企業(yè)與電商“化敵為友”，合作步伐明顯加快。自2014年初，阿里巴巴集團(tuán)以53.7億港元入股銀泰商業(yè)集團(tuán)，成為其單一最大股東后，2015年8月，阿里巴巴又以283億元人民幣戰(zhàn)略投資蘇寧云商集團(tuán)，成為第二大股東；同年8月，京東入股永輝超市，占股10%。今年6月，阿里和蘇寧圍繞“品牌商、零售商、消費(fèi)者”，宣布“三體貫通”戰(zhàn)略，推動(dòng)戰(zhàn)略合作升級(jí)。</p> <p>據(jù)商務(wù)部數(shù)據(jù)，5月份，商務(wù)部重點(diǎn)監(jiān)測(cè)企業(yè)網(wǎng)絡(luò)零售同比增長(zhǎng)25.5%，增速比百貨店高23.4個(gè)百分點(diǎn)，比超市高18.3個(gè)百分點(diǎn)，比購(gòu)物中心高17.9個(gè)百分點(diǎn)。</p> <p>盡管銷售數(shù)據(jù)給傳統(tǒng)店商巨大壓力，也顯示出其發(fā)展困境，但電商pk店商，到底誰(shuí)會(huì)贏的爭(zhēng)論一直沒有停止過(guò)。</p> <p>中國(guó)電子商務(wù)研究中心特約研究員、良策電商創(chuàng)始人孫彥良認(rèn)為，中國(guó)零售市場(chǎng)不再只是線上沖擊線下，而是在商業(yè)、倉(cāng)儲(chǔ)、物流和配送等方面線上線下遞階融合。</p> <p>近年，國(guó)務(wù)院多次出臺(tái)相關(guān)政策意見，加快商貿(mào)流通創(chuàng)新發(fā)展轉(zhuǎn)型升級(jí)。今年4月份，國(guó)務(wù)院發(fā)布深入實(shí)施“互聯(lián)網(wǎng)+流通”行動(dòng)計(jì)劃意見指出，支持企業(yè)全渠道經(jīng)營(yíng)，大力發(fā)展體驗(yàn)消費(fèi)，著力提高供應(yīng)鏈管理控制能力，推動(dòng)商品交易市場(chǎng)創(chuàng)新商業(yè)模式。</p> <p>彭建真說(shuō)，線上企業(yè)的互聯(lián)網(wǎng)優(yōu)勢(shì)能完成線下企業(yè)短時(shí)間內(nèi)無(wú)法完成的銷售量，而大部分線下企業(yè)自建電商平臺(tái)成本過(guò)高，因此，未來(lái)幾年，零售業(yè)跨界融合將成為主流，不同企業(yè)通過(guò)“聯(lián)姻”走向全渠道經(jīng)營(yíng)是大勢(shì)所趨。</p> <p><strong>全渠道或加速?gòu)澋莱?/strong></p> <p>“電商與店商的合并，只是傳統(tǒng)零售業(yè)轉(zhuǎn)型的選擇之一，并非唯一出路。”彭建真說(shuō)，轉(zhuǎn)型沒有固定模式，要根據(jù)企業(yè)的具體情況來(lái)定。<p align="center"><a title="Page"> <b>1</b>/<b>2</b> </a> <b>1</b> <a href="http://www.pjtvbandung.com/news/hyzx/2016-06-27/7822_2.html">2</a> <a href="http://www.pjtvbandung.com/news/hyzx/2016-06-27/7822_2.html">下一頁(yè)</a> <a href="http://www.pjtvbandung.com/news/hyzx/2016-06-27/7822_2.html">尾頁(yè)</a></p> </div> <div id="skw4iyo" class=clear></div> <div class="skw4iyo" id=artical_line></div> <div style="BACKGROUND: none transparent scroll repeat 0% 0%" class=relateNews> <H4>相關(guān)新聞：</H4> <div id="skw4iyo" class="xgwz"> <ul><li><a href="http://www.pjtvbandung.com/news/hyzx/2016-06-27/7821.html" title="［路在何方？］2016年快消品B2B電商何去何從">［路在何方？］2016年快消品B2B電商何去何從</a></li><li><a href="http://www.pjtvbandung.com/news/hyzx/2016-06-27/7815.html" title="“618”落幕電商物流呈現(xiàn)智能化眾包化趨勢(shì)">“618”落幕電商物流呈現(xiàn)智能化眾包化趨勢(shì)</a></li><li><a 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